Posts Tagged ‘google’
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide.
One of the more recent trends in UI design has been the attempt to make the digital appear analog. It arguably started with the NeXT OS, which had photrealistic icons and used a clever gray scale techniques to give three dimensional depth to windows, scroll bars and other elements. Today, Apple's iPhone compass app looks like it might be more at home on an 18th century clipper ship, and the voice recorder app looks at home in a recording studio somewhere around 1950 -- tap on the "microphone" and the VU meter will react much as it would in real life. Google's added subtle 3D effects to Android's app scrolling. I haven't thought that much about this trend until I recently spent some time using Windows Phone 7.
It's perhaps a minor issue but one of the things I like about WP7 is that it's not a digital UI pretending to be analog. The user interface is flat. There are no photorealistic depictions of real world items, no shading, and no 3D effects. Everything is conveyed through the use of fonts, shapes and color. It's digital and it's proud. Overall, I like it, and the more I use it, the more I prefer it. Returning to a more digital approach means Microsoft was able to rethink the nature of applications and services and create the concept of hubs, where like functions meet similar functions without the need for separate applications. It takes some getting used to, but the more I use it, the more natural it feels.
There's a basic cleverness to replicating analog functions in digital form, but I fear we're going to bring more and more limits of the analog into the digital world as we attempt to recreate atoms with bits. While aesthetics are often personal, replicating the analog often means interfaces lose key benefits of being digital. For example, most desktop interfaces still use hierarchal file folders that mimic analog filing cabinets, right down to the cute file folder metaphor. It's a clever representation, but being digital means I shouldn't actually have to file anything, ever -- I just need the ability to retrieve documents. Perhaps it's nostalgic to see writing applications that mimic paper with looseleaf holes and light blue lines, but I prefer a paper white screen with crisp black text. Gratuitous UI elements actually detract from the experience by taking up space -- which makes the writing process harder.
Don't get me wrong, there's a fine line between experiences that are uniquely digital and those that so overdo the digital motif they look like they came directly from the Starship Enterprise. Implementing a digital user experience well requires time to figure out what makes sense and how form and function should complement each other.
While the analog look is both welcoming and familiar, it's a trend I hope doesn't continue. If I want to use a moleskin notebook, a yellow legal pad or an ornate wooden compass, I will. Let's let digital be digital and keep the analog stuff where it belongs -- outside in the physical world.
Michael Gartenberg is a partner at Altimeter Group. His weblog can be found at gartenblog.net. Contact him at gartenberg AT gmail DOT com. Views expressed here are his own.
One of the more recent trends in UI design has been the attempt to make the digital appear analog. It arguably started with the NeXT OS, which had photrealistic icons and used a clever gray scale techniques to give three dimensional depth to windows, scroll bars and other elements. Today, Apple's iPhone compass app looks like it might be more at home on an 18th century clipper ship, and the voice recorder app looks at home in a recording studio somewhere around 1950 -- tap on the "microphone" and the VU meter will react much as it would in real life. Google's added subtle 3D effects to Android's app scrolling. I haven't thought that much about this trend until I recently spent some time using Windows Phone 7.
It's perhaps a minor issue but one of the things I like about WP7 is that it's not a digital UI pretending to be analog. The user interface is flat. There are no photorealistic depictions of real world items, no shading, and no 3D effects. Everything is conveyed through the use of fonts, shapes and color. It's digital and it's proud. Overall, I like it, and the more I use it, the more I prefer it. Returning to a more digital approach means Microsoft was able to rethink the nature of applications and services and create the concept of hubs, where like functions meet similar functions without the need for separate applications. It takes some getting used to, but the more I use it, the more natural it feels.
There's a basic cleverness to replicating analog functions in digital form, but I fear we're going to bring more and more limits of the analog into the digital world as we attempt to recreate atoms with bits. While aesthetics are often personal, replicating the analog often means interfaces lose key benefits of being digital. For example, most desktop interfaces still use hierarchal file folders that mimic analog filing cabinets, right down to the cute file folder metaphor. It's a clever representation, but being digital means I shouldn't actually have to file anything, ever -- I just need the ability to retrieve documents. Perhaps it's nostalgic to see writing applications that mimic paper with looseleaf holes and light blue lines, but I prefer a paper white screen with crisp black text. Gratuitous UI elements actually detract from the experience by taking up space -- which makes the writing process harder.
While the analog look is both welcoming and familiar, it's a trend I hope doesn't continue. |
Don't get me wrong, there's a fine line between experiences that are uniquely digital and those that so overdo the digital motif they look like they came directly from the Starship Enterprise. Implementing a digital user experience well requires time to figure out what makes sense and how form and function should complement each other.
While the analog look is both welcoming and familiar, it's a trend I hope doesn't continue. If I want to use a moleskin notebook, a yellow legal pad or an ornate wooden compass, I will. Let's let digital be digital and keep the analog stuff where it belongs -- outside in the physical world.
Michael Gartenberg is a partner at Altimeter Group. His weblog can be found at gartenblog.net. Contact him at gartenberg AT gmail DOT com. Views expressed here are his own.
The Week in Green is a new item from our friends at Inhabitat, recapping the week's most interesting green developments and clean tech news for us.

The past week was also surging with developments from the field of renewable energy - first we were excited to see the unveiling of the Oyster 2, an offshore wave-harvesting energy plant that improves upon its predecessor with a simpler design, fewer moving parts, and a 250% increase in energy generation. Google, HP, and Microsoft are also getting into the green energy game with plans to tap an unexpected energy source to run their data centers - cow dung! Google also led the charge towards cleaner energy this week by funding a new type of jet engine-inspired geothermal drill that uses superheated streams of water to bore through previously impenetrable surfaces.
Speaking of jets, MIT has just unveiled several ultra-efficient airplane designs that are capable of cutting fuel use by a whopping 70%. The auto industry also received a jolt of energy as Toyota announced a partnership with Tesla that will boost California's flagging economy and likely lead to more affordable iconic electric vehicles.
The field of wearable technology saw several innovative advancements this week as well - safe cyclists rejoice, because a group of Indian students have designed a $22 Solar and Wind Powered Bike Helmet. Meanwhile, a group of Colorado State University seniors have designed a medical incubator backpack unit that they believe can reduce baby deaths in medical emergencies.
Finally, we shined light on several brilliant advancements from the field of solar technology, starting with China's plans to build the "biggest solar energy production base" in the world. We also looked at the HYDRA, a solar-powered hydrogen fuel cell system that can reportedly generate 20,000 gallons of pure water a day, and green energy got literal with the unveiling of the first leaf-shaped crystalline silicon solar panels.

Apple has acquired Siri, a company that makes a virtual assistant app. Siri was inspired by DARPA's CALO -- the Cognitive Assistant that Learns and Organizes -- project. Originally designed to help streamline military personnel's activities, the consumer app focuses on helping you find things like restaurants, making use of speech recognition to boot. Essentially a smart search, there's plenty of speculation of course as to what this means about the direction that Apple might be taking... and that direction seems to lead towards Google-y territory. Now we don't want to speculate too much, but we'll be watching to see how this plays out over the next few weeks. The terms of the acquisition aren't known, meaning we have no idea how much Apple paid for the small startup, but Business Insider guesses the deal could be worth somewhere in the neighborhood of $100 to $200 million.

